TNT. We know drama.
Wow. This campaign is what I will call “creative advertising” with no limitations. My goodness, I’m incredibly impressed!
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…
Now, a thought to leave you with. With terrorism around, would you have the guts to press that button? I know I will absolutely freaked out if I didn’t know it was TNT. like “oh f***! what the h*** is happening here!?” But then again, wouldn’t it be thrilling and fascinating to see a shooting scene in real? Anyone think likewise, or am I just a drama queen who wants some drama in her life? hmmmm~